Tanishq has launched its latest ‘Hues’ campaign starring Triptii Dimri for Akshaya Tritiya, spotlighting its new natural gemstone jewellery range. The campaign marks the brand’s strategic focus on a fast-growing category driven by demand for authenticity and design-led pieces.
Conceptualised by Lowe Lintas, the film presents gemstones as an extension of personal expression, reflecting mood and individuality. Set in a muted world that transforms with colour, the narrative uses vibrant hues as a metaphor for self-expression and evolving style.
Crafted in 18kt gold, the ‘Hues’ collection features gemstones such as emeralds, amethysts, citrines, tourmalines, and tanzanites. Inspired by the richness of an Indian summer, the designs emphasise fluid forms, layering, and colour-driven aesthetics.
10-04-2026
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