Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Tea Culture of The World (TCW), known for its refined teas, partners with Lakm? Fashion Week X FDCI, blending luxury and sophistication from March 13th to 17th, 2024. Attendees will be captivated by TCW's exquisite teas.
In this collaboration, TCW unveils an experiential booth with a diverse range of teas sourced meticulously from global tea gardens, celebrating the rich diversity of global tea culture.
A highlight is the selection of Chola for representation, with its thematic representation of Japanese culture complementing TCW's matcha tea range. Originating as a longevity elixir, matcha has evolved into a cherished ceremonial beverage embodying the philosophy of Ichigo Ichie.
The association with Chola merges haute couture and tea culture, promising a transcendent sensory journey for fashion enthusiasts and tea lovers alike.
This collaboration aims to redefine fashion, paying homage to tea culture's rich tapestry with a playful spirit. TCW's presence at Lakm? Fashion Week X FDCI signifies the convergence of fashion and sophistication, where style intertwines with taste
10-05-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: