Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Tetley Green Tea, a well-known brand under Tata Consumer Products, has launched a groundbreaking new campaign — #NotYourRegularGreenTea — introducing two innovative variants: Tetley Green Tea Slim Care and Tetley Green Tea Beauty Care. These are India’s first green teas infused with L-Carnitine, which supports fat metabolism, and Biotin, which promotes healthy hair and radiant skin.
At the forefront of this campaign is acclaimed actress and wellness advocate Kriti Sanon, who joins Tetley as the new brand ambassador. The campaign emphasizes how Tetley’s scientifically formulated teas go beyond conventional wellness beverages, offering both great taste and functional health benefits.
The campaign film, created by MullenLowe Lintas, portrays real-life, fast-paced scenarios where Tetley emerges as the ideal wellness partner for modern consumers.
The new Tetley Slim Care and Beauty Care green tea variants are now available across major retail stores and online platforms, reinforcing Tetley’s leadership in blending science, lifestyle, and wellness into everyday choices.
19-06-2025
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