Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Unilever has announced its agreement to acquire Dr. Squatch, a fast-growing men’s personal care brand, from Summit Partners. The acquisition supports Unilever’s strategy to expand into premium, high-growth segments.
Known for its natural, high-performance grooming products—ranging from soaps and deodorants to hair and skincare—Dr. Squatch has built a strong presence via D2C and retail channels across North America and Europe. The brand’s viral, social-first marketing, influencer collaborations, and limited-edition packs have driven significant consumer engagement and loyalty.
With a focus on unique scents and clean ingredients, Dr. Squatch complements Unilever’s existing portfolio. The deal is expected to close later this year, pending regulatory approvals. Financial details were not disclosed.
25-06-2025
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