Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Walko Food Company, one of India’s fastest-growing premium dessert brands, has acquired Meemee’s Ice Creams, marking its foray into the artisanal dessert segment. Known for its quirky products like Toasties and Tubsters, Meemee’s has built a strong fan base among urban youth with its bold flavors and creative formats.
This strategic move will help Walko expand its urban reach and strengthen its presence in Direct-to-Consumer (D2C) channels. Leveraging its distribution network across 100+ cities, Walko plans to scale Meemee’s within India’s ₹44,000 crore ($5.33B) ice cream market, projected to grow at 11% CAGR by 2028.
With popular brands like NIC, Grameen Kulfi, and Mimo, Walko continues to innovate across frozen desserts, now adding Meemee’s to its portfolio of handcrafted, premium offerings.
25-06-2025
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