Institute of Marketing Communications India

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Westlife Foodworld Appoints The Good Edge as PR and Communications Partner

Westlife Foodworld Limited, which owns and operates McDonald’s restaurants across West and South India, has appointed The Good Edge as its official public relations and communications partner.

Under this mandate, The Good Edge will lead an integrated communications strategy for Westlife Foodworld, the McDonald’s brand in its regions, and Ronald McDonald House Charities India. The scope includes corporate communications, media relations, reputation management, crisis handling, and public affairs, ensuring consistent and effective external messaging.

The partnership aims to sharpen the brand’s positioning within India’s competitive QSR landscape by driving leadership narratives around innovation, sustainability, and consumer engagement. It will also strengthen communication around philanthropic initiatives, building clearer visibility for the company’s social impact efforts.


18-04-2026

The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: