Institute of Marketing Communications India

Main IM Logo
Yatri Encourages Mumbaikars to Embrace Public Transport with #SkipTheTraffic #SwitchToPublic

Yatri Encourages Mumbaikars to Embrace Public Transport with #SkipTheTraffic #SwitchToPublic

On the occasion of World Public Transport Day, Yatri has launched a city-wide initiative, #SkipTheTraffic #SwitchToPublic, encouraging Mumbaikars to rethink their daily commute and move away from private vehicles toward public transport.

The campaign stems from a key insight: Mumbai’s challenge isn’t the availability of public transport, but the lack of confidence in navigating it smoothly. By repositioning it as a smarter, more dependable option, Yatri highlights how commuters can avoid traffic, reduce stress, and travel more efficiently.

Beyond convenience, the initiative promotes a broader mindset shift—each transition to public transport helps ease congestion, lower carbon emissions, and create a cleaner city. The campaign ultimately aims to make public transport a natural, everyday choice.


18-04-2026

The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: