Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
YES BANK, the official banking partner for Team India at the Paris 2024 Olympics, has launched a compelling new commercial as part of its "Milkar Jitayenge" campaign. Featuring renowned Olympic athletes heading to Paris, including Neeraj Chopra, Nikhat Zareen, Esha Singh, Harmanpreet Singh, and Tajinderpal Singh Toor, the campaign highlights their journey.
Created by McCann India, the brand film reveals the often-overlooked sacrifices and support behind our athletes' success. It emphasizes the role of sports in inspiring hope and dreams and showcases the vital contributions of families, coaches, and communities in nurturing Olympic talent. The slogan “Milkar Jitenge, Milkar Jitayenge” encourages collective support for Team India.
To further engage the nation, YES BANK has launched the microsite yesteamindia.com, allowing supporters to send their best wishes to the athletes. The campaign will be promoted across television, OTT, digital, and social media platforms. Through this initiative, YES BANK celebrates the athletes’ journeys and the crucial support they receive from their communities.
10-05-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: