Zee Entertainment Enterprises Ltd. has announced a strategic investment in Phantom Digital Effects Ltd. (PhantomFX) to expand its presence in the high-growth Animation, Visual Effects, Gaming and Comics (AVGC) segment. The move aims to enhance content creation capabilities and deliver more immersive experiences across platforms and genres.
Through the partnership, Zee will leverage PhantomFX’s global expertise, AI-driven production workflows, and international footprint across the US and UK to improve efficiency in animation and VFX-led projects. The collaboration will also focus on developing original IPs for OTT, gaming, and licensing opportunities.
Zee plans to invest up to ₹116 crore via compulsorily convertible debentures, subject to approvals. The alliance is expected to unlock new monetisation avenues and strengthen its global content pipeline.
18-04-2026
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