Zydus Wellness Introduces Complan Powerplay Ready-to-Drink Nutritional Milkshake

Zydus Wellness has expanded the Complan portfolio with the launch of Complan Powerplay, a ready-to-drink nutritional milkshake designed for children aged 7 to 9 years. The introduction marks the brand's entry into India's growing ready-to-drink dairy beverage segment, which is estimated to be worth around ₹1,700 crore.

The new product has been developed to address the changing nutritional needs of children who are increasingly engaged in school, sports, and extracurricular activities. As parents seek healthier and more convenient snack and beverage options, Complan Powerplay aims to provide balanced nutrition in an easy-to-carry format. The company positions the milkshake as an alternative to conventional beverages that are often high in sugar and lower in essential nutrients.

To support the launch, Complan has introduced an integrated marketing campaign titled "Har Passion Ko Do Poshan," highlighting the importance of proper nutrition in helping children pursue their interests with confidence. The campaign celebrates the diverse passions of young children while reinforcing the role of balanced nourishment in supporting their everyday activities.

Each 160 ml serving of Complan Powerplay contains 10 grams of high-quality milk protein, along with calcium and 30 percent of the recommended daily allowance of Vitamin D2. The formulation also includes prebiotics and is free from added sugar, preservatives, artificial colours, and artificial flavours, making it a nutritious option for growing children.

The campaign is being promoted through an integrated media strategy spanning television and digital platforms, including Meta, YouTube, and Snapchat. The television commercial showcases children participating in sports, dance, music, and other activities while highlighting the encouragement and support they receive from their parents.

Available in Chocolate and Vanilla flavours, Complan Powerplay is designed to offer a convenient nutritional solution for children throughout their school day, sporting activities, and hobbies.