Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
The Coca-Cola Company has renewed its global marketing alliance with WPP Open X, reinforcing a partnership that has fueled creative innovation since 2021. WPP Open X, a custom-built global marketing network, was launched by WPP to serve as Coca-Cola’s exclusive marketing partner, following the brand’s move to streamline its agency ecosystem into a unified, agile model focused on creativity and digital transformation.
Key achievements of the partnership include the creation of Studio X—Coca-Cola’s global content hub—and the brand’s forward-thinking use of AI to enhance consumer engagement. This collaboration has earned global recognition, with Coca-Cola named Creative Brand of the Year at the 2024 Cannes Lions and ranked the most valuable global food and drink brand by Kantar.
The renewed agreement marks a new chapter of bold, data-led, and creatively driven marketing for Coca-Cola on a global scale.
22-05-2025
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