Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Truecaller has introduced Masthead, a high-impact ad format that places brands front and center on the app’s primary caller ID screen—one of the most frequently viewed and trusted mobile interfaces globally.
Unlike traditional ad placements, Masthead offers advertisers an exclusive, distraction-free space, delivering 100% share of voice during a critical moment of user attention—when users check who’s calling. Brands can utilize dynamic formats like GIFs, HTML creatives, or bold static displays to connect authentically with audiences.
Rooted in Truecaller’s principles of safety, trust, and identity, this format also enables precise targeting using demographic, geographic, and first-party data. Already tested by top brands like Amazon Prime, Havells, and Godrej, Masthead has achieved up to 90% viewability, offering a powerful, scalable alternative in an era of ad fatigue and shrinking attention spans.
22-05-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: