Institute of Marketing Communications India

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Google DeepMind Launches Next-Gen AI Models for Creative Industries

Google DeepMind Launches Next-Gen AI Models for Creative Industries

Google DeepMind has unveiled major updates to its generative media tools, introducing Veo 3 for video with integrated audio, Imagen 4 for high-quality image generation, and expanded access to Lyria 2 for music creation. Alongside these, the new AI filmmaking platform Flow empowers creators with advanced AI-driven media production capabilities.

Veo 3: Video with Audio

Veo 3 enhances video generation by adding realistic audio like ambient sounds and dialogue, improving text and image prompting, physics accuracy, and lip-syncing. It’s available now to Ultra subscribers in the U.S. via Gemini and Flow, and enterprise users on Vertex AI.

Enhanced Veo 2 & Flow for Filmmakers

New Veo 2 features—reference-powered video, camera controls, outpainting, and object editing—offer filmmakers refined creative control. These are accessible through Flow, with full API rollout upcoming. Flow integrates DeepMind’s top models (Veo, Imagen, Gemini) to create cinematic narratives via natural language, available for AI Pro and Ultra users in the U.S.

Imagen 4: High-Quality Visuals & Typography
Imagen 4 produces detailed images with improved clarity, typography, and supports up to 2K resolution across multiple apps. A faster version is also coming soon.

Lyria 2: Music Creation

Lyria 2 enhances music composition tools for creators on YouTube Shorts and enterprise platforms. The real-time Lyria RealTime powers interactive music generation in AI Studio.

Responsible AI Commitment
DeepMind continues using SynthID watermarks on all AI-generated content and introduces SynthID Detector, a portal for verifying watermarked media.


22-05-2025

The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: