Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Triumph, the global lingerie brand, is elevating its acclaimed IFeelNothing campaign alongside the launch of its Spring/Summer 2025 (SS’25) collection. The new line reinforces Triumph’s dedication to comfort and confidence, embodying its promise of “lingerie you’ll love to forget.”
The campaign features relatable, humorous short films showcasing moments where comfort matters most—like an Indian wedding, where a bride moves effortlessly through her day, supported by a perfectly fitted Triumph bra that lets her feel free and confident.
The SS’25 collection introduces seamless designs and breathable fabrics that blend style with comfort. Triumph continues evolving into a fashion-forward brand, combining innovation with quality to meet the needs of every Indian woman.
The latest films—including romantic date night and wedding day stories—are now streaming on Triumph’s official YouTube channel.
22-05-2025
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