Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Warner Bros. Discovery unveiled NEO, a new advertising platform offering unified access to all WBD video inventory across streaming, linear, and FAST. Revealed at its first joint Upfront, NEO promises greater control, transparency, and data-driven targeting for brands.
WBD also introduced DemoDirect, streamlining demo-based linear buys into one plan, CPM, and invoice. Both tools emphasize WBD's push for simplicity, scale, and smarter outcomes, backed by premium content and cultural relevance.
WBD’s message is clear: "Like No Other", its ecosystem gives advertisers unmatched control and reach across storytelling and technology.
15-05-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: