Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
In 2025, Jennifer Aniston and smartwater® reunite for a fresh campaign encouraging smart, healthy lifestyle choices. Known for their blend of style and substance, the duo brings back their iconic charm, first seen in their 2007 collaboration.
The campaign features playful behind-the-scenes moments of Aniston on a smartwater set, ending with a refreshing sip that sparks clarity. Teased on Coca-Cola’s Times Square billboard, the campaign includes 15- and 30-second spots highlighting smartwater and smart water alkaline with antioxidants.
Expanding across social media, audio, and out-of-home platforms, the campaign aligns with the brand’s sleek evolution — including aluminum cans — and continues its minimal, product-focused messaging. It also complements smartwater’s influencer-driven initiatives with Camila Morrone, Wisdom Kaye, and Kelsey Plum.
19-06-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: