Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
JioStar, in partnership with Media Partners Asia, released TATA IPL 2025: A Year of Firsts, showcasing how the season redefined live sports engagement. Reaching 1.19 billion viewers (537M TV, 652M digital), the IPL 2025 final alone drew 426M. JioHotstar grew to 300M subscribers with over 1B app downloads.
Innovations like MaxView 3.0, 360°/VR streaming, voice-assisted search, and AI-powered highlights enriched fan experiences. Regional feeds saw strong growth, with languages like Telugu (+87%) and Kannada (+65%) surging.
With 425+ advertisers and 3.83B social interactions, IPL 2025 became a cultural and commercial milestone. Inclusive features like audio descriptive commentary and sign language interpretation made the tournament accessible to all.
This season set a new standard in merging technology, storytelling, and scale—offering a powerful blueprint for the future of sports entertainment.
25-06-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: