Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Creative confidence, essential for business success through bold ideas, is being hindered by weak insights and cultural lag, according to LIONS' State of Creativity 2025 report. The study, now in its fifth year, surveyed over 1,000 marketers and creatives globally between November 2024 and January 2025.
The research identifies risk aversion as a major barrier to growth, with only 13% of respondents seeing their companies as risk-friendly. In contrast, brands that embrace creative risk report four times higher profit margins and a 33% higher chance of long-term revenue growth.
The report highlights two main challenges to creativity:
To overcome these issues, the report recommends prioritizing insight development, fostering strong brand-agency relationships, and streamlining approval processes for quick, strategic actions.
01-05-2025
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The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: