Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Patanjali Dant Kanti, a well-regarded brand in dental care, has introduced its new Dant Kanti Fresh Active Gel featuring Bollywood stars Tiger Shroff and Tamannaah Bhatia in the “Full Full Fresh” TVC. This launch marks Patanjali’s focus on cooling and freshness, leveraging its success in revolutionizing the toothpaste industry with Ayurvedic principles. Targeting the youth-dominated toothpaste market, the campaign employs dynamic communication and media strategies. The TVC showcases the Bollywood stars dancing to a catchy jingle, appealing specifically to younger consumers.
Trusted by millions of Indians, Patanjali plays a vital role in reintroducing Ayurveda into households. Patanjali Dant Kanti Fresh Active Gel boasts natural ingredients like cooling mint crystals, clove, cinnamon, anise, mentha, eucalyptus, and black pepper, renowned for their long-lasting freshness. The campaign effectively captures the essence of freshness, aligning perfectly with the product’s promise.
Tiger Shroff and Tamannaah Bhatia were chosen for their perfect fit, their lively performances and smiles infusing a sense of ‘full-full freshness’ into the commercial.
10-05-2025
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