Sky Mobile Launches The Attention Index

A recent publication by Sky, titled **The Attention Index**, examines what captures audiences' interest in today's crowded information landscape. The report investigates where people focus their attention, how they consume content, and their methods of staying connected, spanning from large TV screens to mobile devices.

UK Entertainment Engagement
Sky customers watch over four and a half hours of TV daily, with one-third being Sky-produced content, including sports, news, entertainment, and movies.

Sky Original shows, like **Mary & George**, are more popular than ever. **The Tattooist of Auschwitz**, a Sky Original, has amassed 6.8 million viewing hours since its release in May, with each episode watched by at least 1.3 million people.

Flexible Viewing Preferences
The convenience of catching up on TV has reduced the need to watch various genres live, increasing on-demand content consumption. For instance, Season 4 of **True Detective**, launched on Sky in January 2024, has reached 10 million viewing hours, with 46 percent being on demand.

Multitasking Viewers
UK viewers often multitask while watching TV, with 63 percent engaging in other activities simultaneously.

For example, searches for **Mary and George Villiers** spiked by 164 percent at launch compared to the previous month. Concurrently with **The Tattooist of Auschwitz** airing on Sky, UK searches for **Auschwitz** rose by 107 percent, totaling over 230,000 searches in the launch month, the highest in 20 years.

Passion for Sports
Viewership across various football leagues rose by 9 percent in the 23/24 season.

Darts is growing its audience, with the PDC World Darts Championship final experiencing a 204 percent increase in viewership, averaging 3.1 million viewers for the final.

10-05-2025